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Gen Z? iGeneration? The Homeland Generation? There’s much debate about what the next generation should be called (but one thing’s for sure: they need a name soon! There’s a push to classify those younger than Millennials with a name that …
Also on Ypulse Today:
Laura, a Youth Advisory Board member who is active on Pinterest thinks the social network has quickly taken off, particularly among Millennials, because it’s an escape from the “me-ness” of other social media sites. Read more on the Web Channel.
Just like films themselves, the biggest night in Hollywood — the Oscars — can be a hit or a miss with the audience. Youth Advisory Board member Amanda Aziz acknowledges that this year’s show was better than the last, but the Oscars, and awards shows in general, need some major updates to keep Millennials interested. Read more from our Youth Advisory Board.
Featured Research: Technology 2012
The technology that students own is improving. They’re trading in their old devices for newer, more powerful models; most students have upgraded their standard cell phones and now carry smartphones. Then there’s the new technology students can’t wait to get their hands on. The number of Millennials who own iPads, Nook Tablets, Kindle Fires, and other types of tablets jumped significantly between 2011 and 2012, and those who don’t have a tablet yet want one badly. Apple is still the most desired brand among students for both smartphones and tablets, though they can’t always afford Apple’s pricier products. Now that most students have smartphones, they’re becoming app happy. The most common apps students have on their devices are games and social media. Social media pervades every aspect of students’ lives. Facebook is still the dominant network, but in the past year Twitter has grown rapidly and several niche networks — Pinterest, Instagram, and Foursquare — are gaining a devoted following.
Today we’re bringing you our monthly roundup of cool youth media and marketing events you or colleagues from your company may want to attend. If your company hosts an event relevant to the youth media or marketing space that you’d …
Read more...The GennY Award recognizes best practices of those who have applied new and innovative techniques to connect and communicate with youth. The 2012 award will be given to one exceptional marketing campaign at the Millennial Mega Mashup next week, but …
Read more...Today’s post comes to us from Bryan Spencer, a Youth Advisory Board member living and working in China. Having recently graduated college, he’s pursuing his passion of youth marketing abroad, which means he’s paying close attention to Millennial attitudes in …
Read more...Today we bring you another installment of Youth Media Movers and Shakers. We’ve culled through industry publications looking for the recent executive placements we think you should know about. If you have executive news that you want us to highlight in our …
Read more...Today we bring you our weekly sampler of cool youth media and marketing gigs. If your company has an open position in the youth media or marketing space, we encourage you to join the Ypulse LinkedIn group, if you haven’t …
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